Still Blushing From Valentine’s Day?

We have the archaic trick to beauty and health stored in our collection.

Blush or rouge has been colouring complexions for over 3,000 years and not primarily to doll up the ‘fairer’ sex, but to make one appear healthier. The Egyptians rubbed ochre on their cheeks while the Greeks used crushed mulberries or Alkanet root to achieve those rosy reds. Romans went a step further and applied lead compounds to enhance a ghostly sheen followed by a layer of red vermilion to accentuate the facial features. Little did they know the danger of pesky toxins contained in both grooming rituals would ultimately cause the deterioration of the integumentary system and send one into madness.

Europeans in the middle ages took a different stance on the cherry chops when it came to de rigueur. Etiquette dictated that the aristocracy be pale to imply their absence from fieldwork to the degree that ‘The Trotula: A Medieval Compendium of Women’s Medicine,’ suggested using leeches to remove redness. When Giulia Tofana entered the Italian Renaissance cosmetic scene, her powdered makeup products called Aqua Tofana promised even skin tone and strawberry cheeks. To the dismay of over 600 men whose wives purchased the arsenic, belladonna, and lead-laced items, the lethal beauty ointment was merely a disguise for a timely and unnegotiable ‘divorce’ if the wives heeded the instructions of Lady Tofana!

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Coincidently, this particular Toronto produced blush set from our collection reads as follows: “Dear Madam, Don’t expect best results for Lady Esther Rouge unless you carefully follow directions shown in my Rouge Guide, Cordially, Lady Esther.”

Let us hope this turn of the 20th century cosmetic led many a person to confidence and not to the funeral home!

Originally published in the Wetaskiwin Times, February 17, 2021.

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